Prepare the mock outrage, folks, because I have an irrelevant confession to make.

I don’t drink coffee.

Le gasp. I know, right. Cue the horror from everyone who needs coffee, who craves coffee, who can’t function without coffee, who shouldn’t be spoken to before they’ve had their coffee…

Yes, yes, very quaint. It’s like the bacon obsession from the early internet all over again.

It’s not like I don’t like hot, bitter drinks. I enjoy a steaming mug of cordyceps very deeply. It’s just that coffee doesn’t agree with me. I learned that the hard way – same with black tea.

But there’s a reason why I bring this up – why it’s not entirely irrelevant.

I write ten or so emails a week to sell my offers. Most of those offers are other things I’ve written.

In other words, I write a lot.

(And none of it – not one line, as of this writing – has been penned by AI. It’s all come from me pecking away at the keys. Yeah, I use AI as a tool but I’m not about to outsource my most treasured asset – our relationship – to a soulless algorithm.)

You should perk up at that. Writing requires energy and focus – and I do it often and consistently, without caffeine.

And I’m not being cute here. This isn’t me going “I don’t drink caffeine, only liquid sugar and guarana!!!”

No, nothing like that.

Plenty of days, I get by on water and lentils.

Which means I get my buzz from my own mind, not from anything I need to ingest.

No stained shirts (or teeth), no insomnia, no coffee breath, no jitters, no running out of the room as your bladder screams at you in miserable fury…

All natural.

Sure, it doesn’t always work – but I used to drink coffee (which is how I learned I can’t) so I can say my approach works more effectively and more consistently.

At first, you’ll need to listen to the custom audio I make for you whenever you need a pick-me-up. That only takes a few minutes – faster than making or ordering a coffee.

After a while, it can become a habit. Automatic. Something you can just do.

Is that worth the price of my coaching program?

For some of you, given what your time is worth, it absolutely is.

But it’s such a minor thing compared to everything else my coaching clients get that I almost didn’t mention it.

Because learning who you are, where you are and where you want to be – and then moving towards your ideal self quickly, easily and automatically?

Now, that’s something worth crowing about.

For more on that, sign up here:

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