I wrote Every Creative Way as a guide for individuals.
It’s for you to use to cultivate a richer and smoother creative style.
So I didn’t write it with groups and organisations in mind. That said, something clicked as I was pulling this together.
Specifically, how corporations decay.
How was it that Walt’s Disney was so different to modern Disney? Oh, sure, there are thousands of variables at play there. Theories abound as to how and why the same company that basically invented and then reinvented animated features… now produces formulaic, preachy sludge oozing out onto our screens.
The model of creativity I talk about is too simplistic to fully explain that.
But… well, it sure is a good fit.
It explains why old Disney and new Disney are so different – same with Apple, too, and any other company coasting on its legacy.
Better yet, it explains what these companies can do about it.
Now, these solutions are on the naïve side. When a company sours, it’s because thousands of folks have soured it. An army of lawyers gum up the works, a legion of bad hires rot in mediocrity and teams of executives surrender to focus groups and preaching over creative vision.
Fixing things through the Every Creative Way lens won’t fix all of that. It’s too much.
But it can throttle the problem before it blooms – as part of a coordinated plan.
Don’t buy the book for this strategy. It’s not the focus, but the icing on the cake.
If you get some corporate innovation insights out of it too? That’s a nice bonus.
Find the eBook here: