You’ve likely seen the ick list.
If not, let me endarken you:
Women discuss in street interviews things they consider “icks”. An ick isn’t something terrible in a guy – it’s usually something innocuous – but they call these dealbreakers anyway.
Some TikTok account adds these icks to a list. It’s hundreds of items long by now, maybe more, of things guys aren’t allowed to do.
And the typical reaction from guys is, well, I guess there’s no point trying then, is there?
You’re better off flying to the Sun on feathered wings than living up to all these rules.
But here’s the thing.
The lesson from women talking about their icks isn’t you should give up. No, it’s worth exploring them deeper – because there are different types of icks.
Some are accidentally legitimate. If a guy has too many female friends then, yeah, that should raise questions.
Some are so insane that, if you sent the video of the woman saying it back in time, it would prevent women’s suffrage from ever happening. Things like the woman who gets turned off if a guy wears a seatbelt. That’s not something a sane person would ever think. It’s definitely not one they should admit to a stranger and the internet, but here we are.
Then there are the really telling ones.
Things like the woman who cringes when a guy wears black shoes with a brown belt.
That one, I get, It’s not a good look. But some women seem to have forgotten their superpowers. If a woman comes across a (generally) great guy who can’t coordinate his leather, chews with his mouth open and thinks his Borat impression is funny, then she should rejoice.
This is a win for the same reason that a rundown house in a great neighbourhood is a win.
You can snag it for cheap and then fix it up.
Men are willing to change for their women. If she says “you’d be so handsome if you…” then he’d be a fool not to listen to her.
That’s assuming she reciprocates. If all the work and effort falls on his lap, he might not.
But the point is that a good woman wants to improve her partner. I’m not saying she’s willing to do it because she has to – she wants to. It soothes a primal, feminine need when she nurtures her man from someone good into someone great.
When women have easily fixable icks – or when they demand men who’re already perfect (fit, good dressers, rich, successful) – it tells you more than she’s shallow, entitled, stupid and oblivious to her own worth. It tells you no one taught her how a woman should live.
That’s not surprising. The confusion in the West right now is, in part, from generations of teaching men to behave like women (caring, submissive, empathetic) and women to act like men (domineering, aggressive, ambitious).
But you can’t defeat nature.
You can suppress it, but it’ll break through eventually.
So when a woman starts listing off ick after ick plus having insane standards, take heart:
That’s her immature and masculine side talking.
Like all such things in a woman’s psyche, it melts away at the touch of a mature, masculine man. Show up as that and all of a sudden those rules and icks don’t count for much. She didn’t mean any of that. She was just joking. Maybe even she never said those things at all.
It’s a strange idea until you see it happen – then it becomes a strange principle.
That just leaves the question of how you cultivate this inside yourself.
You’ll never know.
Not until you enter my product pipeline. See, I offer coaching on that, but you can’t sign up even if you want to.
I only take on clients who are familiar with my thinking and methods.
Those that have invested in themselves.
Which is yet another benefit to what I offer here – it moves you closer to the stage where you and I could work together.
So take that step now:
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