A few content creators I follow have talked about therapy recently.
They weren’t exactly flattering. They described it as a flawed undertaking where the therapist – knowingly or by accident – makes the client feel both empowered and a victim.
How do you do both at once? Easier than you might think. “Your friends and family are narcissists, throttling your growth because they’re too intimidated by your potential!”
It’s an addictive cocktail. There’s the rush of feeling so proud and powerful, followed by a need for more therapy after you blow up every relationship in your life.
Other therapists (they say) move glacially, spending months to maybe resolve a simple issue.
Are these criticisms right?
I don’t know. Honestly, I’ve only done therapy a few times and, yeah, I was less than impressed. That’s probably not everyone’s experience – I’m sure thousands of folks found therapy life-changing.
So I can’t really comment on therapy as an entire industry.
Except that, even from the outside, it’s easy to spot a wonky business model.
Why do therapists move so slowly? Why do they try to get you dependent on them? When you charge by the hour, there’s a real incentive there. Even if a therapist has pure intentions, they should want a business model that aligns with those intentions.
Therapy doesn’t.
Now, I’m not saying you should or shouldn’t see a therapist. I’m not qualified to offer any advice like that.
All I can say is my coaching programs work differently.
Each program lasts for four weeks. You come to me with a specific challenge you want to overcome, then we work together to resolve it.
The incentive to me is to overdeliver. I want you to walk away happy and changed. If I decide your issue needs six weeks to resolve it rather than four, then you’ve already paid for the program so I’m paying for those extra weeks out of my time.
That probably won’t happen. I like speed. I want to smash your problems to pieces and build you armour out of them. Then you can go until you come back with a new problem for us to conquer.
(That last step only happens after I do well with the first challenge.)
My coaching programs live and die based on their results. I can’t keep you on the hook for months, years, even decades in some cases. I don’t want to – that would drive me mad from boredom.
If you’re doing fine but want to crush it, then you need a performance coach.
And if you want to crush it fast, then you need a coach who craves speed.
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